Mattel Apologizes for URL Error on Wicked Dolls Packaging
Mattel recently issued an official apology after an error on the packaging of their new Wicked dolls directed consumers to an adult entertainment website. Instead of linking to the official Wicked movie site, the URL printed on the packaging led to wicked.com, which requires users to confirm they are over 18 years old.
The Packaging Mistake That Sparked a Scandal
The controversy unfolded over the weekend when individuals noticed and shared photos of the mistake online. The intended link, WickedMovie.com, was supposed to direct fans to promotional content for the highly anticipated Wicked movie. Instead, the misprinted URL caused widespread amusement and backlash on social media.
About Mattel’s Wicked Dolls
Mattel partnered with Universal Pictures to create special edition dolls inspired by the movie Wicked. The dolls represent Ariana Grande’s Glinda and Cynthia Erivo’s Elphaba, two iconic characters from the film. These collectible items are currently sold at major retailers like Target, Amazon, and Kohl’s.
Social Media Reactions to the Wicked Dolls Controversy
Social media erupted with humorous takes on the mishap. Here are some notable reactions:
- “This looks like something from Veep.”
- “I’m fking dead. This is hilarious.”
- “How did this make it to the shelves?”
- “This movie’s marketing is a disaster. Lmaooo.”
Reddit users chimed in with comments like:
- “Someone’s as will be fired soon.”*
- “This movie is cursed.”
- “Oof, that’s a big oopsie daisy.”
Mattel’s Official Response
Mattel addressed the controversy in a statement:
“We deeply regret this unfortunate error and are taking immediate steps to rectify it. The incorrect website is not suitable for children. Consumers who purchased the product should discard the packaging and contact Mattel Customer Service for further assistance.”
The company clarified that the misprinted packaging affected dolls sold exclusively in the United States.
Wicked Expands Its Toy Lineup
In addition to Mattel’s dolls, Wicked has collaborated with Lego to release a lineup of toys inspired by the movie. These include:
- Elphaba and Glinda Figurines
- Shiz University Playset
- Emerald City Collectible Toy and Tower Model
- Elphaba and Glinda’s Dormitory
When Does the Wicked Movie Release?
Fans of Wicked can catch the highly anticipated movie in theaters on November 22. Despite the packaging blunder, excitement for the film remains high, with stars like Ariana Grande and Cynthia Erivo sharing their enthusiasm for the dolls earlier this year.
Conclusion
Mattel’s packaging error may have caused a stir, but the incident has only amplified the buzz around Wicked’s upcoming release. The collaboration between the iconic toy company and Universal Pictures ensures that fans have plenty of exciting merchandise to celebrate the beloved story.
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